E-commerce & Subscription Overhaul

Home Place Pastures is a fifth-generation family farm in Mississippi selling 100% grass-fed beef and pasture-raised pork through a subscription box model. When they came to us, their Shopify site was broken, their subscription system was being managed manually, and hundreds of active subscribers were stuck on a failing platform.

This project required equal parts creative thinking and technical precision. On the design side, the goal was to let the brand breathe, leaning into their rich farm heritage, existing photography, and earthy identity to build something clean, warm, and easy to navigate for their growing customer base. On the backend, the real challenge was orchestrating a zero-disruption migration of hundreds of existing subscribers to a new subscription app, without losing a single customer or billing cycle.

Beyond the migration, we rebuilt the full Shopify stack: product review integration, cross-sell flows, pickup scheduling, SEO foundations, and mobile optimization, giving the internal team a system they could actually manage and grow without outside help.